The Disappearing Agent (02-23-16)
The invention of automation reduced the blue-collar workforce. The advancement of technology reduced the while-collar workforce. The passage of the Affordable Care Act could bring about the disappearing agent.
This simple piece of legislation brought many changes to the healthcare industry over the past few years and more are to come. Changes have happened with insurance companies, providers and consumers in how everyone thinks about getting and using health insurance.
Insurance agents have not been immune to the changes.
They added hours to their education process every year to make sure they understood the law. They added hours to the process of taking care of every single client every year to make their quoting and servicing processes as efficient as possible. They received reduced commissions every year and recent announcements tell them that they will receive no commissions for individual health insurance written by many carriers.
Hence, the disappearing agent.
Would you go to an attorney, a doctor or a mechanic and expect them to spend time helping you with no exchange of money? That is what is being asked of the insurance agent when it comes to dealing with individual health insurance.
In a time when people need expert advice, many agents are changing their area of focus away from individual health insurance. Some agents are retiring early while others are simply saying goodbye to years of education and service in order to find another career that will actually provide them an income. And, what about the others who will continue to write individual health insurance? For those who already haven’t, I expect they are looking at their processes now to incorporate an upfront fee-based arrangement for any client interested in utilizing their specialized services.
In today’s ever-changing climate, an insurance agent is more educated, more service oriented and more professional than their former breed.
They should be compensated appropriately for their expertise so we don’t completely experience the era of the disappearing agent.
World Class Unlimited is committed to helping clients navigate their health insurance needs. While we are currently outside of open enrollment season, let’s review your full insurance portfolio. Please Contact Marcia today.